Cline Group | William Cline

Each quarter, we send an email survey to the global dive industry and publish the results for free. We all need to know what’s happening in our industry by region and business classification. This survey is free and the results will be sent as soon as enough responses are tabulated to allow for regional analysis. Only collective responses will be displayed, ideally by region and business category. Please sign up below to confirm you wish to receive the Cline Group Quarterly Global Diving Research Report newsletter as well as Scuba Diving Industry Magazine. This is the diving industry’s only monthly digital trade publication with a global circulation!

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Welcome to Scuba Diving Industry Magazine [SDIM]! Click on the below covers to view our 2024 issues and welcome aboard!

WHAT’S NEW IN OUR APRIL ISSUE?

• Stephen Frink, one of the world’s most renowned underwater photographers, writes about his journey from lab tech to a career that spans over five decades, shooting underwater images for most major manufacturers and tourism boards around the world.
• Cathryn Castle Garcia, a long-time dive business writer and editor, follows up her March article with thought-provoking ways to grow your business.
• Alex Brylske, Ph.D., Eco Pro, discusses how to inspire customers and students to become ocean reef advocates.
• Richard Thomas, owner, International Scuba, Dallas, TX, explains the value of events and how they invigorate and enrich his local diving community.
• Terry Cummins, Ph.D. explores the need for global dive data – how big is our industry really?
• Tom Leaird, owner, Tom Leaird’s Underwater Service, Muncie, IN, explains why their new diving course is seven weeks long and the impact it has had on their bottom line.
• Dan Orr discusses the ‘normalization of deviance’ – how small errors over time can impact dive safety.
• Andre Valentim provides insight into South America.
• Peter Symes of X-Ray Magazine offers a European dive industry update,
• Scott Jones at DiveNewswireprovides top global PR headlines.
• Peter Letts, owner of Abyss Scuba Diving, Sydney, Australia, shows how his retail facility uses customer data for focused marketing.
• Pat Hammer, Dive Right Scuba, Chicago, IL., offers insight into creating and sustaining a non-profit to support dive instructor training programs.
• Jeff Cinciripino, owner of Scuba Shack, Rocky Hill, CT, offers his perspective on the ‘tip of the spear’ concept for dive retailers.
• William Cline, publisher, explains why consumer dive shows and events are crucial for the long-term health of the industry.

Reach over 850 brick-and-mortar dive retailers in the USA with the printed version and a digital audience/circulation of over 14,400 in the following regions: – all dive professionals:

Subscription is free for all dive professionals: https://www.williamcline.com/subscribe-for-free

I am also proud of our advertisers for supporting you, our retailer subscribers, I encourage everyone to click or scan their QR codes and see what they have to offer your business.

Thank you for reading and being a ‘part of the conversation’ with our industry!

William Cline, Publisher