Media Analysis: Based on 3,500 active divers, with over 300 responses:
Lower Number Represents Better Score of Awareness
		Percentage That Never
Travel Magazines		Heard of, or Never Read
	Travel & Leisure	25.0
	Caribbean Travel & Life	29.7
	Conde Nast	40.2
	National Geographic Traveler	40.7
	Islands Magazine	40.9
	Frommer's Budget Travel	43.0
	National Geographic Adventurer	48.6
	Southern Living	58.4
	Outdoor Magazine	63.0
	Men's Health	70.3
	Sunset Magazine	84.0
	Sport Fishing	87.0
	Spa Magazine	91.5
	Saveur Magazine	93.0
		Percentage That Never
Dive Magazines		Heard of, or Never Read
	Scuba Diving Magazine	27.0
	Sport Diver Magazine	33.0
	DAN's Alert Diver Magazine	40.0
	Dive Training Magazine	54.0
	Undercurrent Newsletter	63.0
	Dive Chronicles Magazine	82.0
	Shark Diver Magazine	86.0
		Percentage That Never
Dive Websites		Heard of, or Never Visit
	ScubaDiving.com	54.0
	BonaireTalk.com	55.5
	SportDiver.com	65.0
	BonairePros.com	72.4
	ScubaBoard.com	80.0
	ScubaTravel.com	81.0
	Cyber Diver Website	82.5
	ScubaTalk.com	83.0
	DiveGuide.com	85.0
	ScubaYellowPages.com	88.0