.

Dive Retailers Expect Sales for 1st Quarter 2006 to Be Ahead of the Same Period in 2005:

» 45% of Retailers expect 1st Quarter 2006 Gross Overall sales to exceed their 2005 figures.
» 45% of all retailers responded they expect 1st Quarter 2006 Equipment sales to exceed their 2005 figures.
» 39% of all retailers responded they expect 1st Quarter 2006 Dive Travel sales to remain the same as their 2005 figures.

» See All The Data...

Dive Resorts and Sellers of Dive Travel First Quarter 2006 Sales to Be Ahead of 2005's figures:

» 33% of Dive Resorts and Travel Sellers expect 1st Quarter 2006 Gross Overall sales to exceed their 2005 figures.
» 25% of Dive Resorts and Travel Sellers expect 1st Quarter 2006 New Certification Numbers to exceed their 2005 figures.

» See All The Data...

Cline Group, Creators of:
» Scuba Diving Magazine (1990)
» The Cline Diving Industry Studies (1992, 1994, 2004)
» The Scuba Tour (1998-2000)
Strategic Branding & Marketing For:
» The Bahamas Tourism Board (1992-current)
» Bonaire's Tourism Board (1993 - 2000)
» Barbados's Tourism Board (2000)
» The Dutch Caribbean Diving Alliance (DEMA 1998/1999)
» The Scuba Tour (1998-2000)
» Mini-B North America (2003-2004)
» Sand Dollar Resort, Bonaire (1992-current)
» Stuart Cove's Dive The Bahamas (2004-current)

Cline Diving Industry Survey Released

Fourth Quarter 2005 Dive Business Survey

Cline's Quarterly Dive Industry Survey is in, a total of 275 dive business responded to the survey, and indicated the following results:

  1. Dive businesses saw, on average, a 4.5% increase in their gross revenues for the 4th Quarter of 2005 versus the same period in 2004.
  2. New certifications were up 2.0% for Retailers and Independent Instructors
  3. Dive Travel Sales were up 2.1% for Retailers
  4. Dive Equipment sales were up 1.8% for Retailers
  5. 82% of the retailer respondents were from the USA
  6. 96% of the retailer respondents were the facility owner or manager.

Click here to read view the complete report.

The following Businesses Responded to this survey:

Business Classification
Total Respondents
% of Whole
Dive Retailers
105
38%
Independent Dive Instructors
77
28%
Dive Resort or Resort-Based Dive Operators
25
9%
Dive Related Manufacturers
18
7%
Other Industry Professionals
50
18%
Total Respondents
275
100%


» Click Here to See All The Data: http://www.questionbuilder.com/console/ShowResults?id=20907&mode=data

» On the whole, 59% of all the businesses responded that they expect the diving industry to continue to 'slowly improve' in the 1st Quarter of 2006.

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William Cline
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The Diving Industry's Only Marketing, Advertising and Research Firm with 15 years of marketing diving worldwide. Visit us on line at http://www.clinegroup.net

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