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cline group scuba marketing

Dive Retailers Expect Sales for 3rd Quarter 2006 to Be Ahead of the Same Period in 2005:

> 44% of Retailers expect 3rd Quarter 2006 Gross Overall sales to exceed their 2005 figures.
> 49% of all retailers responded they expect 3rd Quarter 2006 Equipment sales to exceed their 2005 figures.
> 33% of all retailers responded they expect 3rd Quarter 2006 Dive Travel sales to remain the same as their 2005 figures.

> See All The Data...

Dive Resorts and Sellers of Dive Travel 3rd Quarter 2006 Sales to be Behind 2005's Figures:

> 43% of Dive Resorts and Travel Sellers expect 3rd Quarter 2006 Gross Overall sales to be less than their 2005 figures.
> 46% of Dive Resorts and Travel Sellers expect 3rd Quarter 2006 New Certification Numbers to to be less than their 2005 figures.

> See All The Data...

Cline Group, Creators of:
> Scuba Diving Magazine (1990)
> The Cline Diving Industry Studies (1992, 1994, 2004)
> The Scuba Tour (1998-2000)
Strategic Branding & Marketing For:
> The Bahamas Tourism Board (1992-current)
> Bonaire's Tourism Board (1993 - 2000)
> Barbados's Tourism Board (2000)
> The Dutch Caribbean Diving Alliance (DEMA 1998/1999)
> The Scuba Tour (1998-2000)
> Mini-B North America (2003-2004)
> Sand Dollar Resort, Bonaire (1992-current)
> Stuart Cove's Dive The Bahamas (2004-current)

Cline Diving Industry Survey Results

Second Quarter 2006 Dive Business Survey

Cline's Quarterly Dive Industry Survey is in, a total of 171 dive business responded to the survey, and indicated the following results:

  1. All dive businesses saw, on average, a 4.5% increase in their gross revenues for the 2nd Quarter of 2006 versus the same period in 2005.
  2. Retailers specifically saw a 3.2% increase gross revenues for this same period.
  3. New certifications were up 6.3% specifically for Retailers and Independent Instructors
  4. Dive Travel Sales were down .9% specifically for Retailers
  5. Dive Equipment sales were up 3.4% specifically for Retailers
  6. 80.7% of the retailer respondents were from the USA
  7. 66% of the retailer respondents were the facility owner or manager.

Click here to read view the complete report.

The following Businesses Responded to this survey:

Business Classification
Total Respondents
% of Whole
Dive Retailers
67
39%
Independent Dive Instructors
42
25%
Dive Resort or Resort-Based Dive Operators
14
8%
Dive Related Manufacturers
14
8%
Other Industry Professionals
34
20%
Total Respondents
171
100%


> Click Here to See All The Data: http://www.questionbuilder.com/console/ShowResults?id=25161&mode=data

> On the whole, 46% of all the businesses responded that they expect the diving industry to continue to 'slowly improve' for the rest of 2006.

Dear %FIELD:1% %FIELD:2%,
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William Cline
President
Cline Group Advertising & Marketing, Est. 1990.

The Diving Industry's Only Marketing, Advertising and Research Firm with 15 years of marketing diving worldwide. Visit us on line at http://www.WilliamCline.com

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