Continued within this section are two studies conducted by Cline Group in the mid 90's.

These studies form the industry first and only benchmark for independent consumer and industry research.

Although these reports are aging, little has changed that drastically affects the data.

With the exception of growth rates and the Internet, booking methods, consumer demographics and travel motivation have changed little in the pasty 10 years.

Cline Group is available for custom research projects, and has conducted over 50 studies to date within the market for various clients.

Please contact William Cline for more information.

Report 1: Diving Manufacturer and Travel Industry Retailer Study
• Retail Purchasing Habits
• Total Dive Industry Sales Projections
(Released October 1993, Updated July 1995)

Report 2: Diving Industry Consumer Study
• Manufacturing brands and Perceptions Study
• Dive Travel Psycographic Study
• Diver Activity Perceptions Study
(Released December 1997)